An argumentative literary analysis on one or more works by a Research Paper

An argumentative literary analysis on one or more works by a particular author or comparative analysis of several works on a sim - Research Paper Example After ‘existing’ in that confused, constricted and compulsion state, individuals including the characters in fictions could undergo self-realization. In those scenarios, self-realization will be like the opening of the ‘inner eye’ of the individual, which will take them on a positive and best path. It can also be considered as a moment, when a big ‘confusion mass’ or guilt that may be occupying and constricting an individual’s mind has ‘evaporated’ for good. The confusion in the mind of Oedipus in Oedipus Rex, compulsion for Nora Elmer in A Doll’s House and constriction in the mind of Laura in The Glass Menagerie all get evaporated, when these fictional characters undergo self-realization. So, this paper will analyse how these three characters get entangled in a mess, and after a struggling phase, undergo self-realization, thereby enlightening them with mixed results. 2. Oedipus Rex and Self-Realization Oedipus Rex is about the life and the tragic death of Oedipus who after becoming the King of Thebes, dies a tragic death after undergoing self-realization. Oedipus was born to King Laius of Thebes and Queen Jocasta, but was cared by foster parents, Polybus and Merope, as King Laius feared that the prophecy of being killed by his own son could come true. The prophecy in a way gets actualized when Oedipus due to uncontrollable circumstances kills King Laius without knowing that King Lauis was his biological father, setting the stage for future confusions and self-realizations. The other prophecy of Oedipus marrying his mother also came true, when he married Queen Jocasto on the account of him becoming the king of Thebes, after solving the Sphinx riddle. When he comes to know about these crimes, or immoral acts, he goes into a state of confusion as well as depression, but also at the same time self-realization. That is, he was sure that he can find Laius killers and thereby prevent the onslaught of p lague, but this confidence turned into weakness when he comes to know the profound truth that he is the killer of Lauis. So, when the ‘recognition’ happens, the self-realization also occurs, with Oedipus transforming from a strong king to a weak blind man. He laments, â€Å"I, Oedipus, damned in his birth, in his marriage damned, Damned in the blood he shed with his own hand† (Sophocles 123).The affect this event had on Oedipus as discussed above also bordered on tragedy. On coming to know about the truth and after undergoing self-realization of his crimes and conduct, Oedipus as form of self-justice blinds himself with the golden brooches found on his mother’s dress. He blinds himself, as he did not want to see the miseries that his actions have brought upon him. â€Å"The alternative of suicide is directly before him. He takes up her golden pins...blinds himself. It is Sophocles point that Oedipus sees two possibilities and chooses the harder and more p ainful course† (Smith 92). Talking about the pace of the â€Å"recognition†, in the case of Oedipus, it happened suddenly. That is, although he wanted to know the real killers of Lauis for a long time, he comes to know about the truth from messengers and Servants, and when he hears the death of Jocasto immediately, he undergoes self-realization, leading to death. â€Å"Salvation becomes annihilation; the tragedy does not take place in the hero's downfall, but rather in the fact that man meets his demise along the very path he took up to escape his demise.†

The effect of advertising on alcohol consumption by young people Essay

The effect of advertising on alcohol consumption by young people - Essay Example This essay "The effect of advertising on alcohol consumption by young people" outlines the impact of the alcohol advertisement on the extent of alcohol consumption by young people. Ringold (2008, 139) states that her research study revealed moderate consumption of alcoholic beverages as the norm in the United States. This is similar to the results of the Gallup polls (2004) which have indicated the same outcome since 1939. The recommendations given by the United States Dietary Guidelines on moderate drinking was consistent with the consumption found in 90% of people who consume alcohol. This is supported by Saad (2005), who states that underage drinking and alcohol abuse have considerably reduced in the last three decades. The per capita consumption of alcohol has continued to decline over the past twenty-five years, states NIAAA (2006). The results of the study by Ringold (2008, 139) reveal that alcoholic beverage advertising does not exert a material influence on total consumption or abuse. On the other hand, it models normative drinking behaviour, hence may be a crucial inhibitor of alchohol misuse. Responsibility efforts sponsored by industry, by government and by nonprofits lead to desired changes, modeling desired drinking behaviours, and may be more beneficial for heavier drinkers. The research study is timely, because of the continued trend of increased expenditure on advertising, undertaken by alcohol manufacturers. This is supported by several studies conducted by governmental agencies.

How Firms Become Multinational Enterprises

How Firms Become Multinational Enterprises A multinational enterprise according to Brooke and Remmers is a company that is present in more than one country, the home country and the host country and provides valuable activities in a service or manufacturing area (Dunning, 1993, p.3). Though Maurice Bye 1958 began to see and recognize multinational enterprises by the definition Multi-territorial firm indicating that a MNE was purely given the name by the amount of countries a company occupied(Maurice Bye 1958). Academics see the multinationals in great depth and definitions are slightly different, J.Dunning defines a Multinational enterprise as an enterprise that engages in foreign direct investment (FDI) and owns or controls value adding activities in more than one country (J.Dunning 1992). MNEs therefore, control a package of resources, which they move across national borders, and continue to control over those borders. This transfer is often conceived solely in financial terms, but in practical terms the role of MNEs in tra nsferring capital between countries is one of their less important functions. The critical resources, which multinationals transfer across borders, are the areas of technology and organisation, entrepreneurship and culture. MNEs are imperative because they have the capacity to move technologies and ideas around the world. This gives the firms the potential to serve as engines of growth. This essay will explain why and how firms become multinational enterprise. The subsistence of MNEs might seem apparent, in the sense that firms in the capitalist system exist to make profits, and investing in foreign countries could be seen as a coherent way of making more wealth than staying in one country. In spite of that not all firms in the world are multinational. In addition to this, according to Jack Behrman there are four main types of Multinational corporations motives (Jack Behrman 1972). The first motive, the resource seekers the enterprises, to obtain particular and specific resources at lower real cost that cannot be obtained in their home country aim to invest abroad. One kind of these is the physical resources like, raw materials, minerals, agricultural product and location advantage, which generally involves substantial capital expenditure. Another kind of resources is semi-skilled and unskilled labour that is available at lower costs, in countries developing in advanced industrialization like, Mexico, Taiwan, China and like Primark outsour cing from India. One more motive why firms seeking FDI in resources is to obtain technological skill, management and organizational skills already accessed there. The second motive the market seekers enterprises, aim to prolong or protect existing market or to promote in new markets. Thereby, there are four main reasons firstly, to cope-up with the suppliers and customers who have set up foreign producing facilities. Secondly, to hunt the market, the product needs to be modifying according to the local customers preferences. Thirdly, sometimes it is a lot cheaper to produce in the host country than to export from home country. This is becoming more necessary if there are trade barriers and restrictive government laws. Furthermore, the last reason for market seeking investment is that enterprise wants to have physical presence in the foremost markets served by its competitors. Therefore, companies like Nestle, Bayer and Ford expanded internationally in search of new markets. The third motive the efficiency seekers enterprises want to obtain from the common governance of geographically scattered activities and to have benefit of economies of s cale and of risk diversification. Therefore, enterprises wants to compete on the basis of the product it offers and its ability to diversify its assets and capabilities by exploiting the benefits of producing in several countries. The fourth motive the strategic asset seeker enterprises to sustain their international competitiveness acquire the assets of foreign corporations. Like one company might acquire a business so as to thwart competitor from doing so or another might merge with its foreign rivals or one might acquire suppliers to corner the market for raw materials. Enterprises seeking strategic FDI are trying to protect or advance their long-term competitive position. Apart from these four motives other motives like escape investments, support investments, passive investments also play a big role why firms want to go international (Dunning 1992). Therefore, these motives were and will be the main driving force behind the expansion of MNCs. The ways in which these motives have mainly pushed firms from United States to become MNCs are based on product cycle theory developed by Professor Raymond Vernon. This theory suggests that the starting point for the internationalization process is typically an innovation that a company creates in its home country (Raymond Vernon 1966, p.190-207). Then after the product is launched it is gaining success in its domestic market and finally the product becomes highly standardized and company has gained recognition thereby, the competitors enter the same business. Market now focuses on price so the company has to move its production to low-wage developing countries so as to be above the competition and later has to develop market share in other countries, which they have lost in home country. For example Nokia started as domestic company in Finland but its success at home country led its produc tion and sale to foreign markets. This way firms should analyse their role of management, motives of the organisation and their success at home country and should think of entering foreign market but question here arises how will firms do that. This can be explained on the basis of theories of Internationalisation. The Eclectic paradigm sets out to explain the extent, form and pattern of international production and is founded on the juxtaposition of the ownership- specific advantages of firms contemplating foreign production, the propensity to internalize the cross-border markets for these, and the attractions of a foreign market for the production (Dunning, 1988). The eclectic paradigm, with its emphasis on TCA, i.e. Transaction cost analysis tells how firms and especially MNCs evaluate whether or not to establish a manufacturing subsidiary in a market abroad (Erramilli and Rao, 1993). This information is cost-based, requiring the costs of running a system to be calculated so that the firms can make any evaluation. Thereafter, industrial network approach (Johanson and Mattsson, 1986) and the business strategy approach (Welford and Prescott, 1994) present detailed models incorporating a number of factors which impact upon market entry and the selection of a market entry method. By doing so, it seems clear that information on these factors is a pre-requisite of a firms decision. However the Uppsala model is unique in seeing information about a market, specifically that based on experiential knowledge, as the crucial indicator of market entry and, particularly, market entry mode selection. (Jan Johanson et al. 1977) So, the firms should make an initial commitment of resources to the foreign market, and through this investment it gains local market knowledge. On the basis of this, the company will be able to evaluate its current activities and opportunities for additional investment. Thereby, companies should accumulate their time of entry on the basis of its level of commitment in the foreign market and level of control over foreign activities. This all depends on the nature, form of the firm whether the firm is going to only sell its product or the firm is producing and selling goods and services. At the first stage this can be done by the indirect exporting, licensing/ franchising and then at second stage by direct exporting, direct sales operations in host country, joint ventures and FDI. Firms can potentially enter into international business at any of these stages and decide to prolong at that stage but can go to other stage and choose another option in starting or later period of business. Like, some companies internationalize gradually by moving up the scale from exporting through joint venturing to direct foreign investment. With exceeding industrial period of globalisation firms have shown mounting interest in going abroad because of the increasing need to go international, pressure to procure cheapest inputs, efficiency seeking, the opening up of new markets, considerable changes in location costs and benefits and a strive to strike a balance between globalisation and localisation. Therefore, firms should choose appropriate business options to enter and service the host market on the basis of above discussed Multinational corporations motives and then decide which stages firm will go ahead so that firms corporate objectives are achieved efficiently and effectively. Then domestic firms can face challenge as cross border mergers and acquisitions, MNCs have been constantly increasing and MNCs account for over 40 percent of the worlds manufacturing output and almost a quarter of world trade. So firms should analyse their business prospective on the basis of above discussed Uppsala model, eclectic theory an d other theories and then go ahead. However, international business has taken a quantum leap and is now considered strategically important both by firms and governments. How Firms Become Multinational Enterprises How Firms Become Multinational Enterprises INTERNATIONAL BUSINESS ASSIGNMENT II Introduction A significant shift is taking place in the world economy today; previously each nation had different and relatively isolated economies from each other by different barriers to cross border trade. But now we are drastically moving towards an independent global economic system in which different national economies are blending together which is referred as globalization. Independent global economic system has brought effective involvement of numerous firms from various countries in the international market; the shift towards globalization has been accelerating currently, and it looks set to carry forward. Multinational Enterprise An enterprise that operates and has its assets and facilities in more than one country excluding its home country is called as multinational enterprise, such firms has have offices, factories, outlets and etc., in different countries and usually have centralised head office where they co-ordinate global management. The swiftly developing global economy creates many factors and opportunities for business worldwide. It creates opportunities for business to expand their resources, profit and market, this make many firms to become globalized for example Wal-mart , Coca-Cola, Exxon Mobil, Levi Strauss, and Royal Dutch Shell are some of the most successful multinational enterprise in the world. But still many significant differences exist between national markets along many relevant factors which need to be overcome to be successful globally. Why Firms become Multinational Enterprise? As an enterprise operating in an International Business environment provides many new openings to a firm than operating in a domestic environment. A worldwide operation provides an enterprise access to new markets, resources and many other benefits, mainly it also widens the options of strategic moves of the firm against its rivals. Lets discuss the reasons for the firms becoming a Multinational corporation elaborately. The Eclectic Paradigm An effective approach to the study of the internationalization of business was offered by John H. Dunning. The Eclectic paradigm was a dominant framework for explaining the reason for the existence of Multinational enterprises and the determinants of foreign direct investment. Dunning stated three factors to the eclectic paradigm: i. Ownership-specific advantages The enterprise which invests in a foreign country has a competitive advantage and out-competes the firms that operate in the country where the investment is done. The multinational enterprise has advantages of Intangible assets like trade name, brand, and patents. The firm has benefits of reputation, technology and skills of management. ii. Location-specific advantages This advantage is based on the geographical position of the firm; according to this many positive factors like resources, cheap labour, host countrys regulations and political stability are available for the multinational enterprises. iii. Internationalization-specific advantages When a firm enlarge its operations in another country, by acquiring the property of the assets that are abroad its get this internationalization benefit. The firm gets a new market, reduces the production cost and can keep its skills and capabilities internal to the firm. The Product life cycle theory The product life cycle theory was framed by Raymond Vernon, this illustrate that in the beginning stage of the product life cycle the production and the rest of the operations of the product takes place in the home country. First the product will be serving the local market and then world market, when the product gains reputation the production gets relocated abroad to gain from lower labour cost and the other benefits available in host nation. At a point of time the country which invented the product becomes an importer of that product. The best example for this is the invention and production of personal computers by IBM. This is also an essential cause for firms to become a multinational enterprise. The Internationalization theory The market imperfections approach to Foergin direct Investment is typically referred to as internalization theory. The Internationalization theory was developed by Buckley and Casson. This theory states the main reasons for which the firms become a multinational enterprise due to market imperfection. Due to market imperfections, the monopolistic advantage of the firm can be used to widen worldwide to again competitive advantage. A firm overcomes market imperfections by creating its own market by the means of internalisation through this the firms become a multinational enterprises. Resource seeking The firms develop into a multinational enterprise to seek and secure natural resources like raw materials, minerals and human resource. This helps the firms to reduce the labor cost and production cost. Market seeking The multinational enterprises emerge to identify and exploit new markets for their products. This approach is followed by the firms to overcome trade barrier and to reduce high transport cost. Efficiency seeking The firms try to enlarge globally to obtain the efficiency benefits they obtain from the host country like cheap labour force, for example multinational enterprise obtain low cost but labour intensive manufacturing in many Asian countries. Capabilities seeking The firms follow strategic operations by buying existing firms or assets abroad, this is an approach by the firm to seek adequacy in order to sustain and advance its competitive position globally.These are the major reasons for a firm to become a multinational enterprise. How firms become multinational enterprise? Once a firm take on Foregin Direct Investment(FDI) it become a multinational enterprise, a multinational enterprises have substantial direct investment in foreign countries. FDI (Foreign Direct Investment) refers to the long term participation like management, partnership, technology transfer and etc., between a foreign country and a host country. FDI has become a vital accept of global economy, many nations liberalized the regulations for FDI and numerous host economies has have reduced trade barriers for foreign nations to do business in their nation. When a firm decides to enter foreign market and expand to become a multinational enterprise then mainly there are six different modes to enter. Joint venture Establishing a joint venture with a foreign firm has been a feasible mode of enter to the world market. Setting up a firm that is jointly owned and operated by two or more firms is called as joint venture. A firm can gain advantage from a local partners knowledge of the host countrys competitive conditions, culture and political system. Through this joint venture a firm can gain by sharing development cost and high risk of entering a foreign market with the local partner. Wholly Owned Subsidiaries When firm owns 100 percent of the stock then it is termed as wholly owned subsidiary. If a firm wants to compete based on its technology then this will be the most preferred entry mode. Many high-tech firms prefer this mode of entry for overseas expansion. Establishing a wholly owned subsidiary in a foreign market can be done by setting up a new operation in that country or by acquiring an established firm and using that firm to operate. Licensing Licensing is very attractive approach for the firms which lack capital to develop overseas operation. Licensing is an arrangement by a firm to grant the rights to intangible property to another entity for a period of time and in return a fee is charged by the licensor. The advantage of licensing is that the firm does not need to bear the set up cost and risk involved in opening a foreign market. Franchising Franchising is basically a specialized form of licensing in which franchiser sells the intangible property and provide business assistance to the franchisee. The best example for a firm using franchising strategy is McDonalds.   By using this a firm can build up a global operation quickly at a low cost and risk.  Ã‚   Exporting Most of the firms begin their internationalization as an exporter. Exporting reduces the costs of establishing manufacturing operation in the host country. By manufacturing the product in a centralised location and exporting it to world market; the firm may get the picture of substantial scale economies from its global sales volume. Turnkey Projects This is a means of exporting process technology to foreign countries. Under turnkey project, for a foreign client the contractor designs, construct the whole manufacturing unit and also train the operating personnel. After completing the contract, the contractor hands over the key to a plant that is ready for full operation hence this approach is called turnkey. Turnkey projects are common in chemical, petroleum refining and metal refining industries, all of which require costly, complex production techniques. Conclusion Abstaining national trade barriers and advancement in communication, information, and transportation technologies are the main factors which influence the trend towards internationalization. These changes have enabled firms to operate worldwide and emerged different nations market into a single global market. The advantages of the growing global economy should be utilised for the welfare of the people all over the world. BIBLIOGRAPHY Buckley, P.J. and Ghauri, P. 1993. A Theory of International operations: The Internationalization of the firm-A Reader, pp 45-50. Elkahal, S. 1994. The Internationalization of trade: Introduction to International Business, pp. 65-70. Hill, C.W.L. 2000. Entry strategy and strategic alliance: International business-competing in the Global Marketplace, pp. 426-448.

Artificial Intelligence :: Essays Papers

Artificial Intelligence The computer revolution has influenced everyday matters from the way letters are written to the methods in which our banks, governments, and credit card agencies keep track of our finances. The development of artificial intelligence is just a small percentage of the computer revolution and how society deals with, learns, and incorporates artificial intelligence. It will only be the beginning of the huge impact and achievements of the computer revolution. A standard definition of artificial intelligence, or AI, is that computers simply mimic behaviors of humans that would be regarded as intelligent if a human being did them. However, within this definition, several issues and views still conflict because of ways of interpreting the results of AI programs by scientists and critics. The most common and natural approach to AI research is to ask of any program, what can it do? What are the actual results in comparison to human intelligence? For example, what matters about a chess-playing program is how good it is. Can it possibly beat chess grand masters? There is also a more structured approach in assessing artificial intelligence, which began opening the door of the artificial intelligence contribution into the science world. According to this theoretical approach, what matters is not the input-output relations of the computer, but also what the program can tell us about actual human cognition (Ptack, 1994). From this point of view, artificial intelligence can not only give a commercial or business world the advantage, but also a understanding and enjoyable beneficial extend to everyone who knows how to use a pocket calculator. It can outperform any living mathematician at multiplication and division, so it qualifies as intelligent under the definition of artificial intelligence. This fact does not entertain the psychological aspect of artificial intelligence, because such computers do not attempt to mimic the actual thought processes of people doing arithmetic (Crawford, 1994). On the other hand, AI programs that simulate human vision are theoretical attempts to understand the actual processes of human beings and how they view and interpret the outside world. A great deal of the debate about artificial intelligence confuses the two views, so that sometimes success in artificial intelligence's practical application is supposed to provide structured or theoretical understanding in thi s branch of science known as cognitive science. Chess-playing programs are a good example.

Pepsico Swot Analysis Essay

When making any investment decision, it is important for a potential investor to gain insight into the company. An evaluation of the company’s strengths, weaknesses, opportunities, and threats will help the investor determine if the venture is worth going into (Nickels, McHugh & McHugh, 2010). It also provides details about the internal status of the business and the future growth to expect in the future. SWOT Analysis Conducting a SWOT analysis of PepsiCo will help the company determine where change is possible. If the company is at a turning point, an inventory of its strengths and weaknesses can reveal possibilities. The identified strengths can be built on and used to their full potential and makes can be made to reduce the weaknesses. Potential problems that need to be addressed or at least recognized are identified. It will help PepsiCo discover what it does well, could improve, whether they are making the most of the opportunities around them, and whether there are any changes in the market that may require changes in the business (Nickels et al., 2010). Strengths PepsiCo has a diverse product portfolio that includes foods, snacks, and beverages with annual revenue of over $66 billion. The PepsiCo brands such as Pepsi, Gatorade, Tropicana, Mountain Dew, Lay’s, Aquafina, Sierra Mist, Fritos, and Quaker stand for quality and are well recognized household names. These brands generate over $1 billion each in annual global sales revenue which gives PepsiCo an advantage over its competition that have limited product line (â€Å"Brands,† 2012). Lower sales in one product line because of unforeseeable circumstances can be offset with promoting sales from another product line. PepsiCo’s geographical footprint is another strength of the organization. It currently operates in more than 200 countries worldwide which provides PepsiCo with diverse income sources. In 2011, only 50% of the company’s revenue came from the United States but this did not impact PepsiCo’s overall revenue growth because of the company’s increasing revenue from other parts of the world like Asia, Russia, Europe, and Latin America (â€Å"The Power of PepsiCo,† 2012). Weaknesses With the diverse portfolio of PepsiCo, not all products produced by this  company bear it name and its holdings are still seen by the public as separate entities, not as parts of PepsiCo. Its branding is not obvious and not easily recognized and this is hurting the image of the company. One of its most popular brands, Gatorade, recently changed its name to multiple sub-brands such as â€Å"G Prime 01,† and â€Å"G Series Pro 03 Recover† (Edwards, 2011). PepsiCo is gradually losing its credibility because of its lack of stability in management. The company has a high turnover rate and in the last four years, 26 senior marketing managers have resigned and those that are still with PepsiCo have been moved from one brand to another or from one division to another (Edwards, 2012). The revenue of PepsiCo is over dependent on sales to Wal-Mart. In 2011, approximately 18% of PepsiCo’s North American net revenue was from sales to Wal-Mart (including Sam’s Club). As a result PepsiCo is highly influenced with the business strategies of Wal-Mart (â€Å"The Power of PepsiCo,† 2011). Opportunities PepsiCo is investing its resources by expanding its operation in emerging foreign markets like China and Russia and developing continents like Africa. With the company’s recent purchase of Wimm-Bill-Dann, a Russian food and beverage company with huge market shares in dairy and juice products, PepsiCo will expand greatly its presence in Eastern Europe and Central Asia and is expected to increase its annual sales revenue by $5 billion (â€Å"Pepsi Absorbs Wimm,† 2011). PepsiCo recently signed a partnership agreement with Theo Muller, a German dairy company to sell its dairy products in the US starting with yogurt. PepsiCo will also invest in research to create new dairy products for the US market. This is a great opportunity for PepsiCo to increase its future revenue because it is predicted that annual revenue of $9 billion will be generated by 2016 with nearly 100 million American households expected to buy yogurt products (Steinberg, 2012). Threats PepsiCo faces a strong competition from The Coca-Cola Company, its primary competitor in the carbonated beverage category. These two companies have  had a long history of rivalry since the 1800s with Coca-Cola has a leader for most of the period. PepsiCo recently lost its five-year partnership deal with Dunkin’ Brands to Coca-Cola. Coca-Cola products will now be offered in 7,000 Dunkin’ brands outlets instead of PepsiCo products. In January 2012, Dunkin’ Brands announced the plan to double their outlet stores to 14,000 over the next 20 years. This is a huge revenue loss for PepsiCo (Fisher, 2012). Also in 2010, Diet Coke overtook Pepsi to become the second largest soda brand in the Unites States behind Coke, moving Pepsi to third (Theodore, 2012). There has been a steady decline in carbonated drink sales for the past seven years in the US with total sales dropping one percent in 2011. Americans are now turning to healthier food and drinks like bottled waters to avoid the high sugar contents in soda (â€Å"Soda Sales Fall,† 2012). Even with the diverse portfolio of PepsiCo, this decline in sales of carbonated soda drinks will have a negative impact on its total revenue. United States federal, State, and local laws and other regulatory authority in foreign countries could have a negative impact on the sales and profitability of PepsiCo. PepsiCo’s marketing, manufacturing, and distribution of its products can be affected as a result of what the government dictates. Also Governmental agencies that exist where PepsiCo operates can impose new labeling, accounting standards, product requirement, marketing practices, and taxation requirement. In California, PepsiCo is required to post a warning label on any product sold that contains a substance that the state has found to cause cancer or birth defect. If this type of law is enacted in other states or foreign countries, it would affect the sales of PepsiCo products (â€Å"The Power of PepsiCo,† 2011). Investor Analysis As a result of the SWOT analysis, investing in PepsiCo would yield a positive return on investment. The analysis shows a strong company with increase in earnings for the past five years. PepsiCo’s increasing presence in developing countries is most relevant in the decision to invest. With nearly 72% of the world’s processed food consumption in 2050 predicted to be  happening in developing countries because of increase in population, this will give PepsiCo a competitive edge. Internal and External Stakeholders The success or failure of PepsiCo is determined by how the wants and needs of its internal and external stakeholders are met. The internal stakeholders of PepsiCo are associates, shareholders, and board of directors. The external stakeholders of PepsiCo are consumers, local and foreign communities, retail and food service customers, partners, suppliers, and competitors. PepsiCo meets the needs of its associates by providing a supportive and empowering workplace. The company helps its employees to succeed by helping them develop the skills needed to increase the growth of the company (â€Å"Talent Sustainability,† 2012). The need of the shareholders of PepsiCo is met by striving to deliver top of the line financial performance and providing a high return on their investment (â€Å"Performance,† 2012). In 2011, the dividends paid to PepsiCo’s shareholders was six percent higher than 2010 ((â€Å"The Power of PepsiCo,† 2011). PepsiCo provides its consumers with a diverse list of products that delivers affordability and great taste. The company has recently begun offering consumers a wide range of healthy foods and beverages. Current products are constantly been improved and new products created to meet the changing needs of consumers (â€Å"Stakeholders Engagement,† 2012). Local jobs are created in the developing countries that PepsiCo operates in. PepsiCo provides support for education through PepsiCo Foundation grants. The company is working to protect the water resources they have used in India and working with nonprofit organizations to promote sustainable agricultural practices (â€Å"Stakeholders Engagement’† 2012). Products are delivered directly to retail and food service customers such as grocery stores, gas stations, restaurants, and vending machines. PepsiCo  also assist these stakeholders with marketing services that contributes to the customers’ growth and profit (â€Å"Stakeholders Engagement,† 2012). Conclusion A company’s strength, weaknesses, opportunities, and threats must be analyzed to determine the potential of the return on investment. Even with its weaknesses, PepsiCo is a strong company with earnings growth over the past five years, and has enough cash on hand to maintain its operation. With the new initiatives that PepsiCo is working on, such as expanding its market into developing countries and providing healthier options to its consumers, the company will be able to meet the needs of its stakeholders. References Brands. (2012) Retrieved from http://www.pepsico.com/Brands.html Diet Mountain Dew, Brisk and Starbucks Ready-T0-Drink Beverages Grow to the Billion-Dollar Brands for PepsiCo. (2012, January 26) Retrieved from http://seekingalpha.com/news-article/2139612-diet-mountain-dew-brisk-and-starbucks-ready-to-drink-beverages-grow-to-be-billion-dollar-brands-for-pepsico Edwards, J. (2011, June 22). Pepsi Just Can’t Stop Pulling the Tab After Shaking Up Management. Retrieved from http://www.cbsnews.com/8301-505123_162-42749107/pepsi-just-cant-stop-pulling-the-tab-after-shaking-up-management/ Edwards, J. (2012, May 10). How Pepsi Management Shuffles Led To Sales Collapse. Retrieved from http://www.businessinsider.com/how-pepsis-management-shuffles-led-to-sales-collapse-2012-5?op=1 Fisher, B. (2012, June 12). Pepsi loses Dunkin, Eyes Emerging Markets. Retrieved from http://beta.fool.com/bobbyfisher/2012/06/12/pepsi-loses-dunkin-eyes-emerging-markets/5599/?logvisit=y&source=eptcnnlnk0000001 Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2010). Understanding Business (9th ed.). New York, NY: McGraw-Hill/Irwin. Pepsi Absorbs Wimm-Bill-Dann. (2011) Retrieved from http://rt.com/business/news/pepsi-absorbs-wimm-bill-dann-333/ Performance. (2012) Retrieved from http://www.pepsico.com/Purpose/Performance-with-Purpose.html Stakeholder Engagement. (2012) Retrieved from http://www.pepsico.com/Purpose/Overview/Stakeholder-Engagement.html Steinberg, J. (2012, July 11). PepsiCo Expanding Its American Portfolio With Dairy Products. Retrieved from http://seekingalpha.com/article/714491-pepsico-expanding-its-american-portfolio-with-dairy-products Talent Sustainability. (2012) Retrieved from http://www.pepsico.com/Purpose/Talent-Sustainability.html The Power of PepsiCo – 2011 Annual Report. (2011) Retrieved from http://www.pepsico.com/annual11/downloads/pep_ar11_2011_annual_report.pdf Theodore, S. (2012, August 13). Diet Coke Enters A New Decade: The Carbonated Soft Drink Brand Has Come A Long Way. Retrieved from http://www.mintel.com/blog/diet-coke-enters-new-decade-carbonated-soft-drink-brand-has-come-long-way Tomlinson, S. (2012, March 3). Soda Sales Fall Faster As Americans Turn To Healthier Options. Retrieved from http://www.dailymail.co.uk/news/article-2118291/Soda-sales-fall-faster-Americans-turn-healthier-options.html

Health

Florence Nightingale Act of utilizing the environment of the patient to assist him in his recovery. Martha Rogers humanistic science for maintaining and promoting health, preventing illness, caring for and rehabilitating the sick and the disabled. Sister Callista Roy a health care profession that focuses on human life processes and patterns and emphasizes promotion of health for individuals, families, groups, and society as a whole â€Å"†¦ the science and practice that expands adaptive abilities and enhances person and environmental transformation.Imogene King s a process of human interactions between nurse and patients who communicate to set goals and then agree to meet the goal. Betty Neuman unique profession in that it is concerned with all of the variables affecting an individual's response to stress.A Science Knowledge of underlying principles of nursing care based on biological sciences. 2. An Art Skilled techniques in giving adequate care. 3. An Occupation Job requires concentration, learning and dedication to practice as means of livelihood. 4. As a Profession Intellectual capacity Learning: research-basedPractical activities: skill-base Organized group practitioner. Nursing is a continuous caring b) Involves close personal care with recipients of care c) Nursing is concerned with service for the human individual as: Physiological Sociological Spiritual organisms ANA (American Nurses Association) (2003) Nursing is the protection, promotion and optimization of health and abilities, preventions of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communities and populations.